- 59n registered users and 1m creators
- You can have a free or paid account
- Provide a platform for creators to create and distribute valuable, premium content they can’t get anywhere else
- Subscription $4.99 - $49.99 per month
- Paid tips and private messages: $5 min
- 80% to creator, 20% fee
- Tech to protect premium content
- Black out screenshots
- Account bans
- Example Economics:
- Miss Swedish Bella
- $86k per year from subs (1.1k x $6.50/m)
- $24k+ from tips / messages
- “The more you post, the more incentive there is for your fans to subscribe (and remain subscribed) to your profile.”
- Referral program offers 5% of earnings up to $1m or 12 months
- Bella Thorne Earned $1m in first 24 hours
- Top 1% of accounts make 33% of the money
- Top 10% make 73% of the money
- Median Earnings is $173/m exclusive of tipping
- Signing up 500,000 new users per day and 8,000 new creators as of Dec 2020
- Blac Cyna earned $20m in 2021 as biggest earner with 16m followers